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The Prince’s Trust Hosts Event Supporting Black Owned Businesses


The Prince's Trust Hosts Event Supporting Black Owned BusinessesFor many years, the Prince’s Trust has equipped people, especially youngsters, with the necessary skills and means they need to succeed in life. Founded in 1976, the organization has, on an annual basis, supported dozens of people from all sorts of disadvantages to a better and improved standards of life.

To date, it has helped more than a million young people.

Owners Of Black Businesses Get Boost From the Prince’s Trust

A Prince’s Trust event which took place in Birmingham on Wednesday, October 12, celebrated black business owners. The event was made to mark Black Pound Day and saw small business owners flocking to the city to showcase their products.

Beauty products, naturally-produced foods, healthy drinks and greeting cards featuring a black Santa Claus were some of the products stocked on the different stalls at the charity’s center in Digbeth.

“They [the stallholders] bring unique aspects to their businesses from their culture, backgrounds, family histories and that’s something to be celebrated,” Prince’s Trust service delivery manager Leadh Woolley said.

The market was set up to promote small companies and to help highlight why it’s necessary to support small businesses owned by people from different backgrounds.

One of the entrepreneurs who took part in the program, Graphic designer Nyomi Smith, started her own stationary business with the help of the Prince’s Trust to increase representation in Christmas cards and wrappers.

“We don’t see a lot of black cards in the mainstream, my idea came from that, to see this as a normality and be able to buy something that you can connect with,” the Sanaa Gift Shop owner said.

The Prince's Trust Hosts Event Supporting Black Owned Businesses

Black Organic Skincare Owner Gets Business Advice From the Prince’s Trust

Another business owner that benefited from the wonderful works of the Prince’s Trust is Adwoa Akoto, the founder of Dwira. The company is a beauty and wellness business based on a recipe based down from her grandma.

She also opened up about how the Prince’s Trust helped her to develop a business plan and provided mentorship.

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